DEUTSCH TO OPEN CANADIAN OFFICES
By Adnews Staff
New York-based Deutsch Inc. will open offices in Toronto and Montreal to service the Mitsubishi Motor Sales of Canada, Inc. account. Currently the agency's Los Angeles offices works for Mitsubishi Motor Sales of America, Inc. The agency also operates offices in New York and Chicago. Seven account management, strategic planning, media and creative staff will be based at of the Toronto location. A similar staff of four will be based in Montreal. Together they will handle Mitsubishi's Canadian television, print, radio and outdoor advertising. The automaker plans to bring its full line of vehicles to Canada in September. Mitsubishi's product line includes the Lancer, Montero, Montero Sport, Eclipse, Eclipse Spyder, Galant, Diamante and Outlander. Public relations for Mitsubishi in Canada are being handled by Fleishman-Hillard Canada. Fleishman-Hillard also works for Mitsubishi in the U.S.