FORD BEGINS AGENCY REVIEW
By Adnews Staff
Ford Motor Company of Canada, based in Oakville, ON, has undertaken an agency review. Young & Rubicam of Toronto currently handles the account which includes creative and media planning and buying duties for all of Canada. John Jelinek, vice-president of public affairs for Ford, said Y&R and J. Walter Thompson, also of Toronto, have been invited to participate in the review. At this time it is not known if any other agencies will be asked to participate. Both Y&R and JWT work for Ford in the U.S. A final decision is expected by the end of May.
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