HIGH ROAD TO HANDLE SIGNA SERVICES U.S. PR
By Adnews Staff
High Road Communications has been made the agency of record for Signa Services of Erlanger, KY. Signa provides wireless local area network implementation and support services. The company hired High Road to handle its U.S. public relations following a competition. Previously the work had been handled in-house. High Road will be responsible for implementing a public relations program intended to increase Signa's growth in its sector. The agency is also currently the North American public relations AOR for Signa Services' parent company Psion Teklogix of Mississauga.
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