IAB CANADA HIRES MCDONNELL HAYNES
By Adnews Staff
The Internet Advertising Bureau of Canada has appointed McDonnell Haynes Advertising its agency of record. The Toronto agency received the business after contacting the organization. Previously IAB Canada did not have an agency and handled its marketing and promotions in-house. McDonnell Haynes will be responsible for promoting the services of IAB Canada to the marketing community. IAB Canada is a not-for-profit organization of advertisers, publishers and agencies. Its members have access to current and ongoing research as well as professional development and educational activities.
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