PEPSI PUTS CINDY CRAWFORD IN UPDATED SPOT
By Adnews Staff
Pepsi-Cola North America of Purchase, NY will debut a new spot for Diet Pepsi during the Academy Awards broadcast on March 24. The spot, called "Two More Kids", will feature supermodel Cindy Crawford in an updated version of a Pepsi ad from 1991. In that ad two awestruck boys watched Crawford at a Pepsi vending machine at a country store. In the new ad Crawford approaches a Diet Pepsi machine while the song "Just One Look" plays in the background. Again two kids watch as Crawford drinks a Diet Pepsi. The ad introduces a new tagline: "Think Young. Drink Young." Advertising for Diet Pepsi is done by BBDO of New York.
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