LOWE RMP CREATES CAMPAIGN FOR DAILY BREAD FOOD BANK
By Adnews Staff
A design for the Daily Bread Food Bank's annual spring food drive bag has become the basis of a new multimedia campaign and Web site. The annual spring food drive runs from March 23 to April 14 in the Greater Toronto Area. Lowe RMP of Toronto created the design for the bag which displays a list of grocery items and the text "You grocery list is someone else's wish list." The advertising campaign incorporates the same text with an image of a child looking at groceries through a window. Radio, Web and transit advertising, posters, elevator advertising, food court promotion and in-store materials direct consumers to the <http://www.givegroceries.com> Web site. The site, which also makes use of the bag creative, allows visitors to click on food items they would like to donate and pay for them with a credit card. Advertising began on March 17 and will run until April 15. Media sponsors include Toronto.com, Torontolife.com, 24/7, Sympatico, Captivate Network, Digital Advertising Network, Viacom, CHFI and 680 News. Client sponsors include The Co-Operators, the Sony Store and Grand & Toy.