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MSNBC.COM AND LAVALIFE PARTNER

By Adnews Staff

News Web site MSNBC.com has signed a content agreement with the Toronto-based dating service Lavalife. The two firms will operate a co-branded area of the Living section of MSNBC.com that will contain a searchable database of personal ads as well as columns and articles on dating and relationships. The co-branded section will open later this month. MSNBC.com is the online operation of MSNBC, a 24-hour cable news channel. Lavalife provides online and telephone dating services.

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