MAZADA HIRES BRAVO, WIMBLEY FOR DIVERSITY MARKETING
By Adnews Staff
Mazda North American Operations of Irvine, CA has hired two agencies to handle its diversity marketing. The Bravo Group is a full-service Hispanic advertising agency based in New York. The Wimbley Group is a full-service African-American advertising agency based in Itasca, IL. The two firms will provide research, strategic counsel and implementation. Both won the business in a review of advertising agencies that specialize in developing communications to diverse audiences, said Kristen Simmons, vice-president of marketing for Mazda. Mazda's strategic marketing is handled by Doner Advertising.
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