AIR CANADA OFFERS ATHLETES FREE AIR TRAVEL
By Adnews Staff
Montreal-based Air Canada ran print ads in The Globe and Mail and National Post yesterday to congratulate Canada's athletes for their performances at the Winter Olympic Games. A French version of the ad appears in La Presse today. The creative depicts an air traffic controller holding up two signs that read "6.0." Copy below reads "Way to Go, Canada!" The ad also describes a special offer the airline is extending to athletes of two free tickets to anywhere Air Canada flies. Laura Cooke, Air Canada's manager of media relations for centreal Canada and Manitoba, said the airline will send out letters directly to athletes extending the offer and providing additional information.
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