LABATT DISTRIBUTES ULTERIOR EMOTIONS CD
By Adnews Staff
Labatt Breweries of Canada has begun distributing copies of the "Ulterior Emotions" CD featured in a television commercial for its Bud Light brand, according to a report in the National Post. The spot is part of a series of ads for the Bud Light Institute, a fictional organization created to help men spend more time with their friends. Customers can order the CD online for the cost of shipping and handling. The disc contains six tracks, including "You Didn't Have To (Get Me That Beer)", "You Said It Was Okay (I Should Have Known It Wasn't)" and "You're Beautiful (Can I Go Up North This Weekend?)" John Verdon, manger of the Budweiser brand at Labatt, said in the report that 6,500 CDs have been sold to date and the goal now is to sell 50,000 copies, which would make it a gold record in Canada. A support campaign of radio ads will explain to listeners the CD actually exists, the report said. Advertising for Bud Light is done by Downtown Partners of Toronto.