DAIMLERCHRYSLER PUTS DIANA KRALL IN CHRYSLER BRAND CAMPAIGN
By Adnews Staff
DaimlerChrysler Canada Inc. of Windsor, ON begins the second phase of its "This is my car" advertising campaign for the Chrysler brand today. New television, cinema and print ads will feature jazz musician Diana Krall and music from her latest album. The first phase of the campaign, created by Pentamark Canada, took place last year and included television and print advertising intended to appeal to consumers who love to drive. The second phase will run until July, promoting Chrysler's 2002 Sebring Convertible, Sebring Sedan and 300M Special. The three 30-second television commercials, a 60-second cinema ad and a national print campaign will continue to use the "This is my car" tagline.
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