MYRIAD HIRED BY DIRECT DATACOM
By Adnews Staff
Toronto-based DataCom Direct has hired Myriad Marketing, also of Toronto, for branding and communications support. DataCom is a provider of customer care, marketing and communications services. Marla Kravice, vice-president of sales and marketing for DataCom, hired Myriad based on a previous business relationship. The agency will promote DataCom's ongoing North American marketing and sales initiatives. Previously DataCom used several agencies on a project basis. Myriad's initial activities will include brand development, sales and marketing collateral support and Web site design.
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