BRITNEY SPEARS PEPSI AD RELEASED IN CANADA
By Adnews Staff
Pepsi Cola-Canada Ltd. of Mississauga will debut a new 30-second spot this Sunday during the Super Bowl game on Global. The ad is one of three adapted from a 90-second commercial created in the U.S. by BBDO New York that features singer Britney Spears and uses the tagline "Joy of Pepsi". The spot includes flashbacks to Pepsi's previous advertising. The adaptation was handled by BBDO New York. The ad will continue to run on Canadian television following its Super Bowl introduction. Public relations for Pepsi Cola-Canada are handled by Praxis PR of Burlington, ON.
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