RESEARCH INSTITUTE HIRES SPENCER FRANCEY PETERS
By Adnews Staff
The Canadian Institute for Advanced Research has hired Toronto-based Spencer Frencey Peters for a branding initiative. CIAR is a non-profit organization of researchers who address issues in the sciences and social sciences. The organization wants to increase its profile and has assigned SFP to raise awareness of its activities among reserachers, donors, corporations and the general public. Spencer Francey Peter will develop key messages and design an image to communicate CIAR's story. SFP won the assignment in a competitive pitch.
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