FIFTY PLUS HIRES FANTAIL COMMUNICATIONS
By Adnews Staff
Fantail Communications has been appointed marketing and public relations consultants of record for Fifty Plus magazine and its online counterpart 50Plus.com. The Toronto-based agency will be responsible for strategic planning, branding consultations and media relations. Fifty Plus and 50Plus.com are the print and online outlets of Canada's Association for the Fifty-Plus. "We are seeing tremendous momentum in the growth of our media properties, thanks to the burgeoning fifty-plus market in Canada and our new focus on strategic targeting of advertiser categories," said David Tafler, publisher and editor of Fifty Plus magazine and president of 50Plus.com. "We decided to stop being Canadian media's 'best kept secret' and interviewed PR firms we could work with on raising our visibility."