MOLSON AND MONTREAL ALOUETTES INK FIVE-YEAR DEAL
By Adnews Staff
Montreal-based Molson has signed a new five-year agreement with the Montreal Alouettes. Molson first became the football club's title sponsor for a three-year period in December 1998. The new deal includes title sponsorship for the team in addition to television and radio broadcast components. Molson Export is the official beer of the Alouettes.
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