BRANN WORLDWIDE JOINS ARNOLD WORLDWIDE
By Adnews Staff
As a result of a recent realignment of its subsidiaries by Havas Advertising, direct marketing agency Brann Worldwide, based in Wilton, CT, will become part of the Boston-based Arnold Worldwide Partners group. The move is intended to strengthen Arnold Worldwide's presence in Canada. The Toronto office of Brann Worldwide will continue to operate independently. Vickers & Benson Arnold is also a member of the Arnold Worldwide network. "Brann Worldwide and VBDI, Vickers & Benson Arnold's direct marketing company, are both strong players in the Canadian market and we are delighted to have them serving clients under the Arnold Worldwide Partners banner," said Ed Eskandarian, chairman and chief executive officer of Arnold Worldwide Partners. "Two solid brand name agencies who will continue to operate independently are a real advantage for us."