SUBWAY RESTAURANTS HOLDS WINTER SPORTS PROMOTION
By Adnews Staff
Subway Restaurants of Milford, CT will bring winters sports to its North American restaurants next month in a new Kids Pak promotion called "Winter Sports Challenge" that will run Dec. 31 to Feb. 17. The promotion will distribute four action-oriented toys: a bobsled racer, a downhill skier, a figure skater and a hockey player. One toy will be included in every Kids' Pak meal containing a deli-style sandwich, drink and cookie. When all four toys have been collected, the pieces can be connected to form a moving winter sports scene. The promotion will run at participating restaurants in Canada and the U.S. Subway has created a print ad for participating restaurants to use in local markets as well as in-store materials. Advertising for Subway is done by Messner Vetere Berger McNamee Schmetterer/EURO RSCG of New York.