ENN TO CHANGE NAME TO CAPTIVATE NETWORK
By Adnews Staff
Elevator News Network will change its name to Captivate Network on Jan. 14. The Toronto-based elevator media company merged with Captivate Network Inc. in March. Captivate is an elevator media company based in Westford, MA. After the merger ENN had continued to operate under its own name. According to the company, changing names now will allow the firm to be unified itself under a single North American brand name. "We are adopting the Captivate name in Canada to further strengthen our brand across North America," said Peter Irwin, president and chief executive officer of ENN. "The change positions us for future growth and reflects our stature as a North American company leading its market category."
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