DINNER DATE BEGINS NEW ADVERTISING PROGRAM
By Adnews Staff
Meal delivery service Dinner Date Inc. of Toronto has begun its first advertising campaign in two years. The campaign, from Unlimited Creative Communication, consists of small space ads in The Toronto Star, a web site at <http://www.dinnerdate.org> and collateral materials. The company also has a new logo, a cartoon heart between the words "Dinner" and "Date". Dinner Date offers 20 meals which can be ordered by telephone or fax for delivery by courier to homes or offices in Southern Ontario. The meals are produced by an affiliated company, Marsan Foods of Toronto. The 12 print ads have headlines such as "If you're going to work so hard you should eat well," "Nutrition never tasted so good," and "We prepare dinner for those who can't prepare it themselves."