ADDENDUM: MUCHMUSIC VJ SEARCH 2002
By Adnews Staff
In addition to an on-air campaign, MuchMusic will also promote its VJ Search 2002 with print ads in campus newspapers, radio spots and posters in the six cities VJ Bradford How will visit to generate awareness of the search. MuchMusic will also promote the search on the day of each visit by How to a RadioShack location with mall posters. All the creative was done in-house by MuchMusic. The advertising will be supported with POS materials in RadioShack locations.
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