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MACLAREN MCCANN WINS LOTTO 6/49 ACCOUNT

By Adnews Staff

The Ontario Lottery and Gaming Corporation has awarded its Lotto 6/49 advertising account to MacLaren McCann. Previously the account had been handled by BBDO. Both agencies are part of the OLGC's agency pool formed last spring. The pool also includes Bensimon Byrne D'Arcy, which works on the OLGC's sports games and daily games; Palmer Jarvis DDB, which handles the Super 7 account, some instant games and the corporate business; Marshall Fenn Communications, which has the Cash For Life and Ontario Instant Millions accounts; DraftWorldwide, which works on the Super Star Bingo business; and Taxi Advertising & Design.

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