MOEN PROMOTES MASSAGING SHOWERHEAD
By Adnews Staff
Moen Inc. Canada, based in Oakville, ON, is promoting a new massaging showerhead called "Revolution". Sold at retail, hardware and specialty stores, the showerhead comes in white or chrome with various accent colours to allow co-ordination with other bathroom accessories. According to the company, the showerhead spins each water drop while twisting the entire shower stream. A dial allows the user to control the force, frequency and coverage of the water. Cinema advertising using the tagline "You've never felt water do this before," breaks in Famous Players theatres in the Greater Toronto Area, Calgary, Edmonton and Vancouver in mid-November. A virtual shower demonstration of the showerhead is viewable online at <http://www.moen.com>. A print campaign in consumer and trade publications is also being finalized. Moen also plans to support the showerhead with a promotional campaign in retail outlets and with a direct mail effort. Advertising for the "Revolution" is done by Cramer Krasselt of Chicago. Public relations for Moen are handled by Argyle Rowland Worldwide of Toronto.