ZELLERS SHORTLISTS FIVE AGENCIES
By Adnews Staff
Zellers has shortlisted five Toronto firms in its search for a new advertising agency: Garneau Würstlin Philp Brand Engineering, Goodgoll Curtis, J. Walter Thompson, Leo Burnett and Riddochdickinson. The Brampton, ON-based retailer said all five agencies have been briefed and a final decision is expected by the end of the month. Zellers split with its previous agency, Ogilvy & Mather, which had handled Zellers' advertising for the past three years, last month. Zellers is a subsidiary of Toronto-based Hudson's Bay Company. Public relations for Zellers are handled by Harbinger of Toronto.
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