BIG ROCK SERVES UP FALL PROMOTION
By Adnews Staff
Big Rock Brewery of Calgary has teamed up with Alberta Beef, The Banff-Lake Louise Tourism Bureau and Westjet Airlines for a new fall promotion. Beginning Nov. 1 and running for one month, the promotion involves 50 licensed establishments in Ontario which will serve daily special food dishes made with Big Rock beer and Alberta beef. Big Rock Brewery's beers include Traditional Ale, Grasshopper Wheat Ale, Warthog Ale, Pale Ale and Kold Lager. Point-of-sale materials including posters, door decals and tent cards using the theme "Alberta Rocks" support the promotion. A contest has also begun in which five winners will receive a skiing trip for two in the Alberta Rockies. Travel will be provided by Westjet and accommodation and ski passes will be provided by Banff, Lake Louise, Sunshine, Brewster and Caribou Ledge. Promotional materials supporting the promotion were created by Big Rock's Ontario agency, Thursby & Associates of Toronto.