STARCOM MEDIAVEST OPENS HALOGEN
By Adnews Staff
Starcom MediaVest Group has created a new direct response marketing subsidiary called Halogen. The new company will offer media planning, execution and analysis services within the direct response industry. It will operate offices in New York, Chicago and Toronto. Canadian operations will be led by direct response director Lorena Chiarotto. Chiarotto was previously at Mindshare Canada where she had been a media supervisor. The Canadian division of Halogen is currently working for Starcom client Disney. Starcom MediaVest Group is the media services holding company of Bcom3 Group.
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