ZELLERS SEARCHING FOR NEW AGENCY
By Adnews Staff
Zellers has begun a search for a new advertising agency. The Brampton, ON-based retailer had used Ogilvy & Mather of Toronto to handle its advertising since the spring of 1998. Dan Ewing, media relations manager for Zellers, said the company is in a different position than it was three years ago and the retailer thought it was time for a fresh approach and a new look for its advertising and communications. Zellers is planning to shortlist four to five agencies within the next two weeks and make a final decision by mid-November. This spring Zellers appointed a new public relations agency, Harbinger Communications.
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