DOCCO MANUFACTURING PROMOTES RINK RAKE
By Adnews Staff
Grey Worldwide Toronto has been hired by Docco Manufacturing of Richmond Hill, ON to promote the company's Rink Rake, a device that assists consumers in building a backyard skating rink. The national campaign involves posters in hockey arenas. The posters will also be given away in radio promotions. The creative consists of a well-used ice surface and copy such as "I like my bacon hot, my beer cold, and my lawn frozen," and "Let your wife teach him to love and understand. You just worry about his slapshot." Docco, which created its own poster last year, hired Grey based on a referral.
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