COSSETTE ADDS RESONANCE TO CLIENT SERVICES
By Adnews Staff
Montreal-based Cossette Communication Group has created a new customer relationship management service called Resonance. According to the company, Resonance draws on Cossette's capabilities in customer analytics, database marketing, communications programs and CRM systems integration. It was created by staff from two Cossette business divisions, Blitz and Cossette Interactive, as well as from Proximi-T, a systems integration company in which Cossette holds a 40% interest. The Resonance service starts by diagnosing a company's customer relationship management requirements. An integrated CRM system focusing on marketing and sales opportunities is then designed and implemented. The final phase is a measurement and evaluation process. The Resonance service will be based in Toronto and Montreal, led by managing director Revital Marom.