ADP BREAKS NEW CAMPAIGN
By Adnews Staff
Toronto-based ADP Canada is breaking a new advertising campaign this week which calls on employers to stop paying employees. ADP provides payroll services, human resource management systems and tax filling and reporting services. The campaign, the first work from ADP's new agency The BrainStorm Group of Toronto, is designed to highlight the benefits of outsourcing payroll. The series of print ads in The Globe and Mail and major Canadian dailies and outdoor billboards also introduces ADP's new "Everybody Loves Payday" tagline. The advertising is being supported with internal and external public relations efforts from ADP's PR agency Trillium Communications of Toronto.
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