WIREDRAT AIMS CONTEST AT STUDENTS
By Adnews Staff
WiredRat.com is targeting Canadian university and college students this fall with a contest called "Campus Life Made Easy". The Toronto-based Web site offers content, contests and giveaways targeted at the 18-24 year age group. Members register and provide information about themselves and their interests. That information is then used to personalize promotional information such as direct emails on upcoming contests and deals for individual members. Students can enter the "Campus Life Made Easy" contest at <http://www.wiredrat.com>. Prizes include Nokia 3360 cell phones, Planet of the Apes DVDs and the grand prize of $10,000 in cash. WiredRat is promoting the contest, which runs until November 30, at campus events in Canada, with a tour of Ontario campuses and with public relations from Apex Public Relations of Toronto.