NIKE CAMPAIGN AIMS TO INSPIRE CANADIAN WOMEN
By Adnews Staff
Nike Canada Ltd., based in Thornhill, ON, aims to motivate Canadian women with a new ad campaign called "There's nothing you can't see yourself doing." Rather than promote a specific product, the campaign will publish testimonials from Canadian women who have overcome odds and achieved greatness. In total the campaign will have displayed 20-25 women's stories when it concludes in the spring of 2002. The campaign will use print ads in health, fashion and beauty magazines. To mark breast cancer month, all the ads to run in October will carry stories from breast cancer survivors. Nike is also inviting women to submit their own stories for possible use in future ads. Stories can be submitted online at <http://www.nike.ca/women> or can be faxed to the company's headquarters. Advertising for Nike is done by Cossette Communication-Marketing. Public relations are handled by Thornley Fallis Communications.