PUBLICIS PICKS UP TWO CLIENTS
By Adnews Staff
Le Château has named Publicis Montreal its new communications agency. Publicis won the account after contacting and meeting with the Montreal-based retailer. Although the two firms had worked together in the early 90s, Le Château had most recently been handling its advertising in-house. Publicis will work with the retailer's in-house marketing staff to develop and implement a marketing plan integrating branding, advertising, direct marketing, events, viral marketing, promotions and public relations. Also, Dim Canada has hired Publicis for the planning, development and execution of its advertising and promotional projects. Dim is a hosiery and lingerie company based in the Montreal area. Dim, which had also previously worked with Publicis, had not been doing any advertising for the past few years. Recently, after deciding to resume advertising, the company met with Publicis and a second unnamed agency.