SUN-RYPE PROMOTES FRUIT & VEGGIE BARS
By Adnews Staff
Sun-Rype Products Ltd. of Kelowna, BC, is promoting a new line of fruit-based snack products, called Fruit and Veggie bars. The bars combine fruit flavours with nine different vegetables. They come in three varieties: Blueberry Orange, Cranberry Raspberry and Apple Pear. Other Sun-Rype fruit-based products include Fruit to Go snacks and Energy to Go bars. The introduction of the new bars will be supported with a marketing campaign from Palmer Jarvis DDB and its Karacters Design Group. Initial marketing activities will include in-store and direct-to-home sampling, as well as promotion at consumer shows. Internet, magazine, outdoor and radio advertising will follow towards the end of the year to reach consumers making new year's resolutions to eat right. "We found that consumers are looking for ways to get more vegetables into their diets," said Sun-Rype's category manager for new products Gary Turner. "Our Fruit and Veggie bars combine the benefits of fruits and vegetables into a nutritious bar with great taste appeal and convenience for active adults on the go."