CFRB BREAKS FALL CAMPAIGN
By Adnews Staff
Toronto news and talk radio station CFRB AM 1010 has begun a fall campaign. Two 30-second television spots called "Bar" and "Water Cooler" began running on U.S. specialty stations and the Weather Network this week. Each commercial enacts situations in which a person cannot think of something to discuss. They end with the line "We'll fill in the blank." Television advertising will run for a year with new creative expected in the spring. Also, outdoor billboard ads began running in the Greater Toronto Area a week ago, as did ads on OMG Media's Silverbox recycling boxes. The outdoor creative consists of a red background overlaid by copy including "Today needs an explanation" and "Radio you can't dance to. Unless you're a politician." The campaign was created by Holmes & Lee. The Toronto agency won the business this spring in an agency review which included Brandworks Marketing Communications, which CFRB used for its fall campaign last year.