ASSOCIATION PROMOTES NATIONAL PAYROLL WEEK
By Adnews Staff
The Canadian Payroll Association has prepared a campaign to promote National Payroll Week, which takes place from September 17 to 21. The event, first held in 1995, was created to raise awareness of the role of payroll professionals. A national advertising campaign, created by Cooper, Spearing and Stone of Hamilton, ON, will support activities taking place in 21 communities in Canada. The creative uses the tagline "This moment brought to you by payroll". Print ads are running in Canadian Business, Profit Magazine, Affairs Plus, Canadian HR Reporter and En Route magazines. Posters are also being distributed through the association. Canadian payroll professionals can also compete in a national quiz for a grand prize of $2,000. The seventh annual National Payroll Week is being sponsored by ADP Canada, Ceridian Canada, D.L.G.L. Ltd., LeadingEdge Payroll Group, Payroll Master, Cognicase and Kronos Computerized Time Systems.