SAATCHI FORMS NEW DIVISION
By Adnews Staff
Saatchi & Saatchi Advertising is linking all its agencies handling business-to-business accounts into a separate division called Saatchi & Saatchi Business Communications. All agencies in the division will take the Saatchi & Saatchi Business Communications name. It will begin with offices serving the E.I. duPont Nemours & Company account in six countries: Geneva, Hong Kong, London, New York, Paris and Toyko. Rumrill-Hoyt of New York will be the lead shop on the DuPont business and Rumrill-Hoyt president Tim Cronin will be worldwide account director. Canada is not affected because Saatchi's Toronto office doesn't do business-to-business advertising.
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