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OLC PROMOTES PRO LINE

By Adnews Staff

The Ontario Lottery Corporation is launching a second TV commercial for its Pro Line sports wagering game later this month. The new commercial continues with the approach taken by the first 30-second spot, which went on air late last month: a tongue-in-cheek approach on how seriously Pro Line players take their wagering on different sports. The commercials are supported by point-of-sale material, print ads, rink boards and outdoor advertising. The campaign was created by Promanad Communications of Mississauga, Ont.

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