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PIVOT REDESIGNS LABATT WEB SITE

Last week Labatt Brewing Co. of Toronto unveiled a redesigned corporate Web site, constructed by Toronto-based Pivot Design Communications Inc. The site is intended to convey to visitors more information about the company, the beers it produces and its involvement in the community. The site also presents a discussion of the brewing process. "Our goal was to create an innovative, well designed Web site with an intuitive navigation that encourages consumers to browse freely throughout the site," said Ian Chalmers, Pivot's creative director.

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