EAST SIDE MARIO'S HOLD NEW YORK CONTEST
By Adnews Staff
Restaurant chain East Side Mario's is giving away five trips to New York and over 80,000 food and merchandise prizes in a new promotion called "Scratch the Card, Make the Call." Between August 6 and September 9, customers who order from the restaurant's summer menu will receive a scratch card which, when scratched, will reveal an identification number. Contestants call a 1-800 number and enter the ID code to find out if they have won. Each restaurant will make cell phones available to customers so they can check their cards immediately. Each of the five grand prizes consists of a trip for two to New York City including hotel, airfare, dinner, tickets to a Broadway show and spending money. The contest will be supported by four weeks of radio advertising, a public relations campaign and in-store materials. Advertising for East Side Mario's is done by The Ongoing Partnership of Toronto. Public relations are handled by Thornley Fallis Communications, also of Toronto.