SINGAPORE AIRLINES HIRES DRAFTWORLDWIDE FOR LOYALTY ACCOUNT
By Adnews Staff
DraftWorldwide Singapore has been appointed by Singapore Airlines to handle global advertising for its two frequent flyer programs Krisflyer and Priority Passenger Service. The two-year assignment is worth an estimated US$10 million per year in billings. The assignment concludes a four-month search which also included pitches from incumbent OgilvyOne/Lacek, DY&R/Impiric, DDB, Carlson Marketing Group and Bates/141. DraftWorldwide will be responsible for strategy, advertising, loyalty marketing, direct marketing, interactive marketing and event strategies. "It's certainly the biggest win in our history in this part of the world, and we've already started putting together the best possible team," said Greg Paull, the agency's regional director for Asia Pacific.