ACNIELSEN BASES OPENS TORONTO-AREA OFFICE
By Adnews Staff
ACNielsen BASES has opened a regional office for the Toronto area in Markham, ON. ACNielsen BASES is an operating unit of ACNielsen which provides simulated test marketing services to consumer packaged goods makers. The new office is managed by Meredith Paige. Its director of client services is Sharon Paskowitz. "We're very excited to have a direct presence in Canada," said Joe Willke, president of ACNielsen BASES North America. "By dealing directly with clients rather than through a third party, we can deliver greater value and deeper insights." ACNielsen BASES also has offices in the U.S., U.K., Belgium, Argentina and China.
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