NIKE STICKS IT TO WOMEN
By Adnews Staff
Nike is targeting women where they change, affixing stickers to the mirrors in women's change rooms in 53 health and fitness clubs in Montreal, Toronto and Vancouver. The stickers display Nike's swoosh logo and the text "There's nothing you can't see yourself doing." The four-week campaign is a joint effort of Cossette - Toronto and Newad, also of Toronto. Cossette ran a similar sticker campaign for Nike through Newad last year.
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