ROUND TABLE LANDS WESTON ACCOUNT
By Adnews Staff
Round Table Advertising of Toronto has been hired as agency of record by Weston Bakeries. The firm was selected from a shortlist of five otherwise unidentified agencies. The account was previously handled by Cossette. "Their [Round Table's] pitch showed creativity, strategic thinking and a results oriented approach," said Weston's director of branded marketing Laura Niro. "We had an opportunity to work with them this spring and found them to be a committed, hands-on group." The work in question was a television ad for Weston's Country Harvest, Better Half created by Round Table. Round Table is a full-service agency that was founded in September 2000. Its client list includes toronto.com, Fairmont Hotels & Resorts and iw Technologies.