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MOLSON BRINGS CANADIAN LIGHT TO BC AND ALBERTA

By Adnews Staff

Montreal-based Molson began distributing its Canadian Light brand in British Columbia and Alberta on Canada Day, supported by a multimedia advertising campaign from Bensimon Byrne D'Arcy of Toronto. These activities also coincide with the debut of the <http://www.canadianlight.com> Web site, created by Nine Dots of Toronto. The beer was previously available in Saskatchewan, Ontario and Newfoundland.

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