TRIBUTE, BASSTOY, KELLOGG AND ALLIANCE ATLANTIS TEAM UP FOR DVD PROMOTION
By Adnews Staff
Tribute Entertainment Media Group, Basstoy International, Kellogg Company and Alliance Atlantis Communications have are undertaking a DVD movie giveaway promotion. One of four full-length DVD family viewing titles will be found inside specially marked boxes of Kellogg's cereals during the promotion. National distribution of the boxes began last week. The Thief and the Cobbler will be included in boxes of Froot Loops. Babar: King of Elephants will be packaged in boxes of Rice Krispies. Boxes of Frosted Flakes cereal will contain Air Bud. Air Bud: Golden Receiver will be included in boxes of Corn Pops. Marketing support for the promotion includes a print ad targeting parents in the July issues of Tribute and En Primeur and a print ad targeting kids in the back-to-school issues of Kids Tribute and En Primeur Jeunesse. Additional elements include online support and a contest at <http://www.tribute.ca> and <http://www.enprimeur.ca> and a national television commercial.