LONGVIEW HIRES GPC INTERNATIONAL
By Adnews Staff
Longview Solutions, based in Markham, ON, has named GPC International its communications agency of record. The appointment concludes an agency search in which GPC had been shortlisted with two additional unnamed agencies. Previously Longview, which provides financial analytic software for the chief financial officers of large companies, handled its communications in-house. "We realized the need for a marketing communications firm who could help us leverage our market position and generate more visibility for us," said Susan Gershman, chief marketing officer for Longview. "GPC's strong references, relevant expertise and global affiliates made them the ideal choice for us." The agency's technology practice will initially construct a brand positioning program for Longview which will explain the company's strengths and the advantages of its software. That program will be followed by a global public relations effort including media and analyst relations, employee communications, trade show publicity and product promotion.