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LABATT BLUE RELEASES NEW BLUE SPOT

By Adnews Staff

Labatt Breweries of Canada's latest spot for its "Out of the Blue" campaign broke on Thursday. The ad, called "Contest", depicts a group of friends at a barbecue. Two men compete for the last burger in a series of contests including ping-pong, cards, horseshoes and ice carving. As they compete a bear walks up and snatches the burger. Both 30- and 60-second versions of the spot, set to the tune "Blister in the Sun" by the Violent Femmes, have been created. Advertising for Labatt's "Out of the Blue" campaign is handled by Ammirati Puris of Toronto.

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