MONSTER.CA APPOINTS BENCHMARK PORTER NOVELLI AGENCY OF RECORD
By Adnews Staff
Montreal-based online job site Monster.ca has named BenchMark Porter Novelli its new public relations agency of record. BenchMark won the account following a competition against three additional shops including the incumbent Weber Shandwick Worldwide. As AOR BenchMark will implement a national public relations program to increase brand awareness of Monster.ca and its relationships with employers and job seekers. Regional public relations efforts will also take place. To reach both English and French markets, the agency's Toronto and Montreal offices will handle the account. BenchMark will also work with Monster.ca's advertising agency Vickers & Benson Arnold Advertising on special events and marketing campaigns.
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