SARA LEE PROMOTES LIQUIFRESH CLEANER
By Adnews Staff
Sara Lee Household and Body Care Canada of Cambridge, ON is promoting a new 2-in-1 cleaner to Canadian consumers. Ambi-Pur LiquiFresh air freshener and toilet bowl cleaner became available in Canadian retail outlets late last month. The product's packaging incorporates a plastic clip that allows the cleaning fluid to be released into the air or into a toilet bowl. Ambi-Pur comes in three fragrances: Ocean, Pine Forest and Floral Bouquet. Marketing support from Grey Worldwide began last week. National television advertising is being accompanied by in-store materials and coupons. Additional efforts from Fishbowl Communications are targeting the radio, television and print media. Sara Lee Household and Body Care is a division of the Sara Lee Company. Ambi-Pur LiquiFresh first launched in Europe a year and a half ago and was introduced in the U.S. last year.